|
RUTH GRETZINGER
1211 Arella Blvd
Ann Arbor MI 48103
gretz@umich.edu
734.649.8335 cell
www.gretzinger.net
Marketing professional with 20 years of experience in traditional and digital media, with a background in writing, project management, creative strategy, and client services
|
PROFESSIONAL
SENIOR PROJECT MANAGER - University of Michigan Ann Arbor, MI June 2000 - Present
Creative Services
- Lead project teams in concept development, creative direction, strategic planning, and project execution.
- Develop, research, and write/edit print and online marketing materials,; maintain content for websites.
Identity Standards Management
- Work with university-wide client base to create strategic marketing campaigns.
- Direct and manage production of websites and other interactive media, advertising, and print collateral.
- Develop project budgets and schedules.
- Plan, research, and place advertising buys for print, broadcast, and interactive media
Project Management
- Work with university-wide client base to create strategic marketing campaigns.
- Leverage overall Michigan brand to support individual school and college goals; ensure that unit efforts support the greater mission of the University.
- Write strategic plans and creative briefs.
- Prepare project budgets, including creative and production costs, printing, photography, and tech services.
- Develop production schedules for individual projects.
- Plan, research, and place advertising buys for print, broadcast, and interactive media.
Website Development
- Develop information architecture (IA) for websites, with special attention to user interface.
- Leverage new technologies (pod/vodcasts, blogs, wikis, etc.) to deliver enhanced user experience.
- Hands-on experience with DreamWeaver and BBEdit
SENIOR CREATIVE STRATEGIST - Fry Multimedia Ann Arbor, MI 1998 - 2000
- Researched and wrote online media plans for e-commerce clients including Coach and DiscoverCard. Recommended strategic and innovative ways of achieving greater online presence and sales, including creating Coach's first keyword ad campaigns.
- Negotiated and placed buys.
- Performed competitive reviews, including competitor website summaries.
ADVERTISING MANAGER- UMI (Now Proquest) Ann Arbor, MI 1985 - 1998
- Supervised 5-person staff of graphic designers and writers. Responsible for hiring, training, performance evaluations, and managing workflow.
- Created advertising and print collateral for library and educational markets. Developed creative for new ad campaigns and scheduled buys.
- Hired and managed outside ad agency to determine creative strategies for new product introductions.
- Served on team that developed the "ProQuest" name and brand identity (now the company's name).
EDUCATION
University Of Michigan, Ann Arbor, MI BA English 1984
SELECTED WEBSITES
print portfolio also available
Special Events Websites
|
